The Survey

Everything from question phraseology and placement in the survey instrument to skip pattern management and dynamic targeting has been carefully studied and developed over time.

The result is a survey that on average captures 50-70 usable answers in six to nine minutes from 30% of local businesses.

Every targeted business within an area is contacted via telephone. Lists of local businesses are based upon current, high-grade commercial databases.

This list is programmed into our special-purpose CATI (Computer Assisted Telephone Interviewing) survey system along with a series of standard and custom question designed specifically for the client.
 

«Methodology | Facilities»

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