Co-Sponsor
Benefits
Paying co-sponsors are the key to funding a local project. The
value proposition to them is therefore critical.
Just as the
Census is unique in the world of economic development, there is
nothing remotely comparable in the world of sales & marketing
intelligence.
A limited
number of "tier one" companies in designated vertical
markets (i.e. banking, insurance, etc.) will get the opportunity
to co-sponsor the census projects in exchange for exclusive access
to the detailed information and company profiles.
This win-win
relationship funds the collection of valuable information for
you, while at the same time providing the paying co-sponsors with
a unique opportunity in four areas:
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- An abundant and accurate pre-qualified lead source - streamed exclusively and directly to their
sales force in real-time.
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A continuous, independent and reliable source of actionable
information on satisfaction levels, service penetration
levels and add-on sales opportunities relating to their
own customers.
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Ultra-current primary market-research information for the
purposes of niche positioning, competitive strength and
weakness analysis and continuous market feedback loops.
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Continuous Public Relations exposure as census co-sponsor,
reaching the entire, local business sector.
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How Co-sponsors React - A Case Study from Los Angeles
