Sales
& Business Development
On any given day in any given market, a number of business prospects turned from cold to warm or hot. The company had a critical event such as a big, new contract, yet another account manager change, a difficult experience in a claims process, a significant change in management, etc.
Whoever is in front of this prospect at that time (if anyone), tends to get the business.
Think of the NCBER Business Census as a giant infrared scanner that continuously takes temperature readings in the market and forwards time-sensitive profiles with "elevated temperatures" to your sales team in near real-time.
Highlights:
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- We contact the top-level executives from all local companies with 25 or more employees in a locally sponsored census over six months, including a large number of your existing customers.
- The intelligence gathered includes company-specific, intelligence on "critical events", future plans, products and services utilized and industry-specific selling opportunities. This information is delivered directly to your sales force in near real-time.
- Profiles are delivered electronically via email and an interactive web site hosted by NCBER. There are no additional infrastructure or systems required on your part.
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We include quarterly strategic marketing information, including, where relevant, segment penetration, dominance and satisfaction levels versus your competition.
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We include your company's name and/or logo all, local press releases, faxes, emails, web sites and other communications to local businesses.
- Participation is limited to only three companies in your industry.
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As co-sponsor
of the census, your sales team is also provided with a "warm"
introduction and built-in reason for calling on the prospects
that recently participated in the census.
At anticipated
response rates of more than 20%, and answers to 50 or more questions per
respondent, the census will provide your organization with a superb source of
leads and pre-sales intelligence.
Executed
by one of the most experienced and respected business survey companies
in the United States and backed by leading, national business
advocacy groups, the data you will receive will be of the highest
possible quality and caliber.
Learn
About The Marketing Aspects
