The
Win/Win Bonus
The ultimate
aim of an NCBER Census is to improve the local economy by providing
economic development stakeholders with critical business intelligence that is timely, relevant and actionable.
For investing
co-sponsors such as banks, insurance companies and commercial
real estate brokers, the major quid pro quo is undoubtedly the
direct bottom-line return the detailed profiles on local firms can
generate - both in terms of greater market share, customer retention
and return on investment.
But just like
bees happen to pollinate trees and flowers in the process of collecting
honey, so will these co-sponsors increase service, competition
and price-performance levels to the huge market segment covered
by the Census.
For some stakeholders,
it will be the first time they can comfortably and profitably
engage the massive Small-to-Medium Enterprise (SME) market in
a concerted and consistent manner.
So
the fact that the Census is good for the co-sponsors, makes it
good for local business and thus the local economy and quality
of life.
Questions
& Answers
