Co-Sponsor Benefits

Paying co-sponsors are the key to funding a local project. The value proposition to them is therefore critical.

Just as the Census is unique in the world of economic development, there is nothing remotely comparable in the world of sales & marketing intelligence.

A limited number of "tier one" companies in designated vertical markets (i.e. banking, insurance, etc.) will get the opportunity to co-sponsor the census projects in exchange for exclusive access to the detailed information and company profiles.

This win-win relationship funds the collection of valuable information for you, while at the same time providing the paying co-sponsors with a unique opportunity in four areas:

An abundant and accurate pre-qualified lead source - streamed exclusively and directly to their sales force in real-time. A continuous, independent and reliable source of actionable information on satisfaction levels, service penetration levels and add-on sales opportunities relating to their own customers. Ultra-current primary market-research information for the purposes of niche positioning, competitive strength and weakness analysis and continuous market feedback loops. Continuous Public Relations exposure as census co-sponsor, reaching the entire, local business sector.

These advantages are provided at a cost of $0.65 to $1.15 per targeted company per month, depnding upon the size of the area - or less than the cost of a single full-page add in the local newspaper.

Closing less than 1% of the highly targeted leads alone, will not only pay for the project, but provide a significant return on investment in the process.
 

   How Co-sponsors React - A Case Study from Los Angeles