NCBER Data

NCBER Census Projects collect a wide range of multi-dimensional information from local businesses.

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On a macro-level, the Census generate two types of information:

Strategic intelligence by industry, area and size of companies. Intelligence reports are generated as early as four weeks into the project, but will get more and more detailed as the project progress.

Click here for a Preliminary Region Report (after only three weeks of data collection) from San Diego.

As more and more data is collected, reports get more eand more detailed.

Click here for an Expansion and Relocation report published six weeks into the census (at the 15% completion mark)

Click here for an Critical Staffing Report published six weeks into the census (at the 15% completion mark)

Real-time, tactical detail information like Early Warning Relocation Alerts that are delivered directly to designated staff via the Internet.

Click here for a Sample Early Warning Relocation Alert.

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The Census collects four categories of information:

Standard Core Information that is always asked in all geographical areas, thus allowing for regional comparisons and longitudinal analysis and studies.

• Verified company name, address, phone, fax, web address, e-mail address and management contact name.
• Verified industry
• Size of firm (number of full-time employees)
• Projected number of employees 12 months out
• Years in business
• Business plans for relocation/expansion of facilities and reasons why.
• Barriers to business expansion, including transportation, facilities, suppliers, labor, taxes & regulations
• Proportion of revenues derived through foreign export
• Degree of difficulty in hiring for critical occupations
• Impact of local economy
• Profitability
• Gross Sales
• Revenue levels versus last year
• Recent upper management changes
• eCommerce activities
• Own or Lease facilities
• Public/Private or Foreign Ownership
  
  For a typical list of census questions, click here.

Customized Questions requested by the local sponsor(s).

For example, in San Diego, the Chamber wanted to know what percentage of company revenues is the result of trade with Mexico and what percentage is the result of military of homeland defense contracts.
The Chamber also wanted to gauge what business advocacy groups local firms were members of and who they considered most influential.

Industry Specific Co-Sponsor Questions of specific relevance to co-sponsor investors such as banks and insurance companies.

This intelligence serves two primary purposes:

Its high ROI value to co-sponsors makes it possible to offset the cost of the census and thus make the census projects free to local business advocacy groups.

It is designed to significantly increase the competition for the critical small-to-medium enterprise market thus increasing service levels and reducing costs to them, which in turn increases their competitive strengths and growth opportunities.

Information collected in current projects include:

• What banking services are provided by which instituions (suppressed info)
• Reason for selecting primary bank
• How long with current bank
• Amount of bank credit extended
• Satisfaction with current services
  * Primary Service Deficiency
• Pension and benefit plans offered to employees
• Satisfaction with current coverage/performance
  * Primary Deficiency
• Current types of risk coverage including workers' comp, E & O, product liability, general business, employee practices, key man, auto, etc.
• Last comprehensive review date
• Anticipated premium change
• Claims over the last 18 months (yes / no)
• Claims settlement satisfaction levels
  * Primary deficiency
  
  

For sample reports generated, click here

Optional Staffing Information (requires a separate survey)

Staff composition and recent growth/contraction, short- term growth/contraction, 12 months projected growth/contraction by position, most difficult positions to fill.