Our Technology

The requirement for speed, volume and accuracy makes it impractical to deploy anything but a sophisticated CATI (Computer Aided Telephone Interviewing) systems for NCBER-style census projects.

Since no off-the-shelf system can handle the combination of massive amounts of real-time data flows, dynamic targeting requirements, customization and extreme complexities inherent in NCBER-type census projects, we have developed our own systems from the ground up.

Since 1996, we have spent tens of thousands of man-hours and millions in R&D to perfect systems that today is recognized as incredibly flexible and efficient business intelligence collection systems.

"The marriage of technology, methodology, experience and sheer brute force creates truly astonishing and unique data flows. In terms of information depth, accuracy and scope, they are second to none."

Dr. Richard Judy
Senior Fellow
Discovery Institute

The system encompasses 14 internally developed software packages to handle everything from survey preprocessing, call processing, targeting and management, to post-processing data validation and aggregation.
With typical response rates averaging 30% of ALL local businesses, not just a small sample, the result is dramatically more current, more local and more detailed market information than ever possible before.

Combined with NCBER's powerful on-line, real-time data dissemination tools, the NCBER census projects deliver a new levels of intelligence to local areas in support of economic development and business competitiveness.

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